Yessine Feki Named “Personality of the Week” by Hotelier Africa Amid Promotion at Radisson Blu Tunis

Yessine Feki, recently appointed Assistant Director of Sales at the Radisson Blu Hotel & Convention Center Tunis, has also been named “Personality of the Week” by Hotelier Africa, a leading media outlet specializing in African hospitality and tourism. This recognition highlights his journey within Tunisia’s hotel industry and his strategic shift toward commercial leadership.

A Decade of Commercial Excellence in Tunisian Hospitality

With over a decade of experience in the sector, Yessine Feki has held multiple commercial roles across two prominent Tunisian hotels. He previously served as Senior Sales Manager at Radisson Blu Tunis before stepping into his current position. Earlier in his career, he worked at The Residence Tunis, progressing from Senior Sales Executive to Sales Manager.

His trajectory reflects a steady climb in a field that has evolved far beyond simple room bookings. Across his various roles, Feki has specialized in corporate clientele, professional events, and the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment, while also managing key accounts and fostering strategic partnerships.

Driving B2B Growth in the Modern Hotel Economy

In his current role, Feki’s focus centers on driving commercial growth among corporate clients, government entities, and international stakeholders. He regularly engages with multinational corporations, embassies, airlines, travel agencies, and global organizations.

This B2B dimension plays a pivotal role in the modern hotel economy. Properties no longer rely solely on leisure travelers; corporate contracts, professional events, conferences, and strategic tourism partnerships have become essential revenue drivers. Feki’s career is deeply rooted in this commercial landscape. His responsibilities include contract negotiations, key account management, client retention, and market expansion.

Spotlight on the Evolution of Hospitality Sales

The recognition from Hotelier Africa not only celebrates Feki’s professional journey but also underscores the evolving nature of commercial roles in hospitality. For hotels aiming to strengthen their corporate and international footprint, these positions serve as vital bridges between properties, businesses, and broader economic stakeholders.

Beyond his individual achievements, this spotlight offers a fresh perspective on the hospitality industry—shifting the focus from traditional tourism to a more commercial, B2B-driven model centered on corporate engagements, professional events, strategic partnerships, and international markets.