Tunisia Crowned "Best Leisure Destination" at World Leisure Awards 2025
It's a timely consecration for Tunisia. During the World Leisure Awards 2025 ceremony held at the Swissotel Beijing, the country won the title of "Best Leisure Destination". A significant victory, especially considering it was competing against tourism giants like Dubai, California, Queensland in Australia, and Austria.
Organized by Travel & Leisure All Media, the WLA celebrates each year the destinations that successfully combine innovation, attractiveness, and quality of experience. This year, Tunisia stole the show.
In a packed room filled with ambassadors, tourism boards, tour operators, hoteliers, airlines, media, and influencers, Tunisia shone bright. This visibility is particularly valuable, especially in a key market like China. For the Tunisian National Tourist Office (ONTT), this recognition is not just a trophy, but a strategic lever.
The ONTT sees this award as an important milestone. The goal is to boost the country's visibility, attract new travelers, and forge solid partnerships. In an era where tourists seek authentic experiences, Tunisia has strong arguments to make.
And this distinction confirms it: with its sea, desert, traditions, and modernity, Tunisia is no longer just a charming destination – it has now established itself as a must-visit in global tourism.
