Wafacash Tunisia: A Leading Player in Financial Inclusion
Wafacash Tunisia, a payment institution approved by the Central Bank and a subsidiary of Wafacash, itself a subsidiary of the Attijariwafa Bank Group. Wafacash Tunisia is a major player in financial inclusion in Tunisia, having been elected Best Customer Service of the Year 2025 in the "Payment Institution & Transfer Services" category. This prestigious distinction reflects Wafacash's commitment to providing impeccable quality service to its customers across the country.
Customer-Centric Strategy and Financial Inclusion
Strongly committed to financial inclusion, Wafacash Tunisia puts the customer at the heart of its strategy by offering two distinct and complementary typologies of services: banking through the opening of payment accounts and basic financial services, which include a range of inclusive services such as domestic and international money transfers and payments. In parallel, Wafacash positions itself as a key player in financial education, thanks to its strong presence in regions across Tunisia and its use of alternative communication channels, awareness-raising actions, and street marketing campaigns.
Dedicated Network and Partnerships for Proximity
One of the pillars of this success lies in the establishment of a partnership system with mandated payment agents, a visionary strategy that enables Wafacash to cover several governorates. This dedicated partner network ensures extensive proximity to customers, complementing the company's own network, making Wafacash's services accessible, fast, and reliable.
Commitment to Excellence
Mehdi Hajji, General Manager of Wafacash Tunisia, stated: "This award is recognition of our commitment to bringing our services closer to all Tunisians, wherever they are and at any time. We have built a solid network of agencies that reflects our values of trust and excellence. Today, we extend our deepest gratitude to our customers, their trust and loyalty are the driving force behind our commitment to excel every day."
Ongoing Training for Quality Service
Beyond territorial coverage, Wafacash Tunisia ensures the continuous training of its employees and partners. These regular training sessions enable agency teams to master Wafacash's quality standards, improve their skills, and guarantee a homogeneous and high-level customer experience across Tunisia.
A Model that Makes a Difference
This dual strategy, combining an extensive network and targeted training, has enabled Wafacash Tunisia to stand out in a sector undergoing transformation and evolution. This innovative model has not only reinforced customer satisfaction but also consolidated the company's position as a leader in financial services in Tunisia.
Renewed Ambition for 2025
With this distinction in hand, Wafacash Tunisia reaffirms its commitment to pursuing its development and maintaining customer satisfaction at the heart of its strategy. The company aims to further expand its network and continue investing in the upskilling of its own and partner teams to anticipate and respond to customers' growing expectations.
