Introduction of VOYAH and MHERO in Tunisia
The Tunisian automotive landscape is preparing to welcome a new generation of premium vehicles. Auto Hall, the new automotive dealer of Moulin Holding, announces the official launch in Tunisia of the two Chinese brands VOYAH and MHERO. This introduction marks a major step in the development of the national automotive market, offering Tunisian customers a new vision of high-end mobility, combining technological innovation, advanced electrification, exceptional design, and top-notch performance. Through this launch, Auto Hall confirms its ambition to contribute to the transformation of the Tunisian automotive sector by offering vehicles that meet the most demanding international standards.
VOYAH: Intelligent Luxury Excellence
As a premium brand of the new generation, VOYAH embodies a modern approach to automotive luxury, where technology, refinement, and well-being blend harmoniously. Inspired by travel and exploration, its name reflects a desire to open up to new horizons. Its visual identity is based on the Chinese legend of the Kunpeng, a mythical bird symbolizing freedom, ambition, and self-improvement. VOYAH develops a complete range of electric and hybrid rechargeable vehicles (EV, PHEV, and REEV) designed to meet the expectations of a demanding clientele seeking sustainable mobility without compromising on comfort, performance, or driving experience. The brand stands out for its:
- Latest-generation embedded technologies
- Elegant and sophisticated design
- High-performance electrified powertrains
- High level of comfort and safety
- Intuitive and connected user experience
The first models to be marketed in Tunisia will be:
- VOYAH FREE
- VOYAH DREAM
- VOYAH COURAGE
MHERO: Power at the Summit of Luxury Off-Road
Designed for adventure, performance, and cutting-edge technology enthusiasts, the MHERO brand combines exceptional crossing capabilities with a level of sophistication rarely achieved in the off-road vehicle universe. Since its launch, MHERO has established itself as a global reference in advanced engineering, integrating the latest innovations in electrification, embedded intelligence, and dynamic control. MHERO vehicles stand out for their:
- Spectacular power adapted to the most demanding terrain
- High-level crossing capabilities
- High-performance electric and hybrid architectures
- Intelligent driving and off-road assistance systems
- Robust design with strong visual identity
The models to be introduced in Tunisia will be:
- MHERO 917
- MHERO 817
Auto Hall: A New Actor in the Service of Automotive Excellence
Through the introduction of VOYAH and MHERO, Auto Hall affirms its positioning in the premium segment and establishes itself as a new reference actor in the Tunisian automotive market. Relying on the expertise and solidity of Moulin Holding, Auto Hall intends to offer its customers more than just vehicles: a complete experience based on service excellence, technological innovation, and support meeting the highest international standards. This approach aims to accompany the evolution of Tunisian consumer expectations towards more intelligent, performant, and sustainable mobility.
A New Step for the Tunisian Automotive Market
The arrival of VOYAH and MHERO in Tunisia marks the entry of two brands with high international potential into a market in full mutation. By combining luxury, electrification, technology, and performance, Auto Hall opens a new page in premium automotive in Tunisia and contributes to the emergence of new excellence standards in the sector. The full range of technical characteristics, equipment, and commercial offers will be unveiled during the official launch of the VOYAH and MHERO brands in Tunisia, scheduled to take place in the coming days.
