8th Edition of the Golden Steering Wheel Awards: A Celebration of Excellence in the Tunisian Automotive Sector
The 8th edition of the Golden Steering Wheel Awards, held on February 6, 2026, in Tunis, brought together key players in the automotive industry to recognize and reward outstanding performances, initiatives, and achievements. Organized by tunisieauto.tn and ADCOM Agency, with the support of TotalEnergies Marketing Tunisie, this annual event has become a benchmark for the sector in Tunisia.
A New Era for the Automotive Sector
This year's edition was themed "Automotive Excellence at the Service of Sustainable Mobility," reflecting the industry's evolution towards a more environmentally friendly, socially responsible, and human-centered approach. Two new awards were introduced to recognize sustainable commitments and initiatives in the sector: the Golden Steering Wheel for Ecological Involvement and the Golden Steering Wheel for CSR (Corporate Social Responsibility) Engagement.
A Night to Remember
The ceremony, attended by over 400 guests, including representatives from car manufacturers, dealerships, institutions, partners, and media, saw the presentation of 51 Golden Steering Wheel awards. TotalEnergies Marketing Tunisie, a long-standing partner of the event, announced a new development for the Elf brand in Tunisia, a legendary brand in the world of motorsports.
TotalEnergies and the National Guard: A Partnership for Road Safety
TotalEnergies Marketing Tunisie also reinforced its commitment to road safety through a partnership with the National Guard. This collaboration aims to deploy awareness campaigns among citizens, promoting a collective and sustainable approach to road safety.
The Winners of the 2025 Golden Steering Wheel Awards
The awards ceremony recognized excellence in various categories, including:
- Best CSR Actions
- Road Safety
- Best Sales
- Best Events
- Best Achievements
Some of the notable winners include:
- STAFIM GROUPE, leader in utility vehicle sales
- CITY CARS KIA Tunisie, leader in premium sales
- UNIVERSAL MOTORS VOLVO CARS, leader in premium vehicle sales
- BSB TOYOTA, best sales of hybrid vehicles
- Le Moteur Mercedes, leader in premium sales
A Collective Recognition and a Look to the Future
The ceremony concluded with a message of appreciation for the guests and a tribute to the sector's actors. The organizers expressed their commitment to continuing the Golden Steering Wheel Awards, recognizing and promoting sustainable excellence in the Tunisian automotive sector. The 9th edition is already on the horizon, promising to be an exciting celebration of the industry's achievements.
