Optimizing Your Visibility on LinkedIn: What to Avoid
On LinkedIn, the algorithm favors engaging and stimulating posts, but certain practices can harm your visibility. The platform, dedicated to professional exchanges, values sharing news, advice, and experiences. However, content deemed inappropriate or contrary to LinkedIn's guidelines can be penalized.
Here are the types of posts to avoid to maintain good visibility:
Promotional or Off-Topic Content
Purely promotional posts without context or added value are penalized by LinkedIn. This includes direct product promotion, off-topic comments on popular posts, and jokes or images unrelated to the professional domain.
Engagement Bait
Artificially encouraging likes, comments, or shares without offering real value hurts visibility. Examples include "Vote with a reaction" or using out-of-context hashtags. LinkedIn prioritizes authentic and meaningful interactions.
Copied or Unoriginal Content
Sharing content without adding personal analysis or commentary is counterproductive. The platform values posts that bring a unique perspective or demonstrate expertise.
Negative or Non-Constructive Content
Mocking, provocative, or offensive content is poorly perceived. The social network encourages respectful and constructive exchanges to maintain a professional atmosphere.
Sensitive or Inappropriate Content
Disturbing stories or images, as well as adult content, are discouraged. As a professional platform, LinkedIn values relevant and respectful discussions.
By avoiding these types of posts, you can maintain a strong online presence and optimize your visibility on LinkedIn.
