Electric Vehicle Prices in Tunisia Plummet by Over 40%: What’s Driving the Shift?
Some electric vehicle (EV) models in Tunisia have seen their prices drop by more than 40%, with cars that recently cost 100,000 Tunisian dinars (TND) now trading around 58,000 TND. This significant market shift was detailed by Abdelhamid Gannouni, Director of Energy Efficiency in Transport at the National Agency for Energy Management (ANME), in a video published on the agency’s official Facebook page.
🔑 The Mechanics Behind the Price Drop: A Stack of Fiscal Incentives
The sharp decline in EV pricing is the direct result of cumulative tax incentives embedded in recent finance laws:
- Customs duties slashed to 0% (down from 30%)
- VAT reduced to 7% (from 19%)
- Annual vehicle circulation tax cut in half
These measures have dramatically lowered the upfront cost of importing and registering electric cars, making them far more accessible to Tunisian consumers.
⚖️ A Finally Adapted Tax System
The calculation method for fiscal horsepower has also been overhauled. Previously aligned with internal combustion engine vehicles, the old system unfairly penalized certain EV models. Today, electric cars are classified between 2–3 and 7 fiscal horsepower (tax rating), depending on their size and specifications. This recalibration ensures EVs are taxed fairly according to their actual environmental and operational profile.
📈 Demand Surges, Supply Follows
The abolition of the quota system has unlocked a wave of new market entrants, boosting the number of available EV models from around 15 to over 60. Prices now range between 45,000 and 65,000 TND, catering to a broader consumer base.
Sales momentum is equally clear: after just 500 to 520 registrations throughout all of 2025, Tunisia already recorded 185 EV registrations in the first two months of 2026 alone. This rapid uptake signals a structural shift in consumer preference and market confidence.
🔌 A Golden Opportunity for Dealers, But Infrastructure Remains Key
This powerful combination of competitive pricing, favorable taxation, and expanded choice presents a major opportunity for dealerships and distributors ready to quickly diversify their catalogs.
However, sustained growth hinges on the rapid deployment of a robust public charging network—a sector where Tunisia still has significant ground to cover. Bridging this gap could very well emerge as a standalone investment avenue for energy providers, mobility operators, and private service companies looking to capitalize on the country’s electric mobility transition.
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📝 Note: All figures, names, and projections are sourced directly from the original French article and ANME communications.
