Demo Day of TACIR Program: Celebrating Innovative Projects in Cultural and Creative Industries
The Demo Day of the first two cohorts of the TACIR program, held today at the RIO Hall, showcased ambitious and innovative projects led by entrepreneurs in the cultural and creative industries (ICC). This event, the result of the work of the "Né Well Kef#1&2" and "Tunis#1" cohorts, was organized in partnership with the CIRTA association for Culture and Youth.
The TACIR Demo Day embodies a collective celebration of Tunisian talents and their ability to innovate. These initiatives, anchored in a collaborative and bold approach, promise to strengthen the ICC ecosystem in Tunisia, while addressing local and global challenges.
The project holders presented diverse initiatives: short film, digital platform, gamified experience, video game, and podcast. Hosted by Zeineb Melki, founder of the Nawart podcast, the event celebrated the dynamism of the ICC and the originality of the concepts. Among the projects, six stood out for their potential and were selected to benefit from the TACIR'Innov Cashprizes, thereby reinforcing their ability to turn their ideas into concrete opportunities.
The TACIR program (Talents, Arts, Creativity, Image, and Research), supported by MicroCred and the Abdelwaheb Ben Ayed Foundation, combines innovation and creativity to encourage the development of the ICC in Tunisia. A flagship project from the "Tunis#1" cohort is that of Kawthar Missaoui, titled "Entre Mer et Terre" (Between Sea and Land). This project tackles the challenges faced by the island of Kerkennah, such as the drastic decline in tourism, irregular migration, and the lack of cultural heritage valorization.
In the face of a decline in tourist numbers, from 218,000 in 2019 to only 18,000 in 2022, the "Entre Mer et Terre" project aims to reverse the trend. Through a mobile application offering interactive and sustainable experiences, it aims to recover 30% of lost tourists, or around 65,000 visitors per year. This project demonstrates how the ICC can respond to local challenges while promoting a positive economic and cultural impact.
