Tunisia Investment Authority Hosts Automotive Sector Meeting
The Tunisia Investment Authority (TIA) organized a meeting dedicated to the automotive components sector on Thursday, September 18, 2025, in Tunis, bringing together over 100 participants, including representatives from ministries, public agencies, professional federations, and Tunisian and Chinese companies.
Exceptional Mobilization of the Tunisian Ecosystem
This meeting highlighted the exceptional mobilization of the Tunisian ecosystem - public institutions, professional associations, and private sector actors - around a common goal: supporting investment projects, attracting new investors, and promoting the creation of qualified jobs.
Initiative to Promote Tunisia as a Regional Hub
This initiative is part of a visit organized by Taikang Electronics and Autoliv Europe, which accompanied a delegation of Chinese suppliers to North Africa to showcase Tunisia's potential as a key regional platform for the automotive industry.
Program Highlights
The program included:
- A presentation of Tunisia's value proposition in the automotive sector
- The launch of the Automotive Sector Competitiveness Pact by the Ministry of Industry, Mines, and Energy
- Testimonials from international investors
- Interventions by the Tunisian Automotive Association and the Association of Tunisian Technoparks on the sector's prospects and available infrastructure
Successful B2B Exchanges
The meeting also generated fruitful B2B exchanges between 9 Chinese companies - representing various segments of the automotive value chain (wiring, electronics, mechanical components, plastics, etc.) - and over 10 Tunisian companies, as well as subsidiaries of international companies already established in Tunisia.
Growing Interest from Chinese Industrialists
These discussions demonstrate the growing interest of Chinese industrialists in Tunisia as a regional hub and pave the way for the upcoming realization of value-added projects that generate employment.
