Tunisia to Launch New Price Reduction Campaign Amid Purchasing Power Pressures

In response to growing pressures on purchasing power, the Ministry of Commerce is set to strengthen economic oversight and initiate a new price reduction campaign. Starting Saturday, October 24, several food items will see price cuts in major supermarkets, including chicken, farmed fish, apples, and pears.

According to reports from a local radio station, prices for sea bream and sea bass are expected to drop by between 2.5 and 5 Tunisian dinars per kilogram. Apples and pears should benefit from a reduction of approximately one dinar per kilo, while discounts on chicken will vary depending on the specific product.

Simultaneously, the Ministry aims to intensify inspections to combat speculation and excessive profit margins within distribution channels. The price reduction program is also planned to expand to include vegetables, vegetable oils, cheeses, as well as cleaning and hygiene products.

Finally, authorities intend to extend the operation to other sales channels beyond large supermarkets. The effective implementation of these reductions will help gauge their actual impact on consumers.