National Chamber of Women Business Leaders Hosts Information Day for 7th COMFWB Trade Fair and Conference
The National Chamber of Women Business Leaders organized an information day on Tuesday, April 21, 2026, at the headquarters of the Tunisian Union of Industry, Trade, and Handicrafts (UTICA). The event was dedicated to the 7th edition of the COMESA Women in Business (COMFWB) trade fair and conference, which will take place in Tunisia from July 1 to 3, 2026, under the theme "Digital Transformation: A Lever to Take Advantage of the African Continental Free Trade Area (AfCFTA)".
Key Attendees and Presentations
The meeting brought together key figures, including the President of COMFWB, the Vice-President of the organization and President of the National Chamber of Women Business Leaders, and the Executive Director of COMFWB. Ambassadors, representatives of COMESA, members of the Chamber's executive board, and several national and diplomatic institution officials were also in attendance.
At the opening, the Executive Director of COMFWB presented the role of the organization, founded in 1993 as an affiliate of COMESA. He highlighted that the union organizes annual events bringing together businesswomen from member countries, while promoting the potential of AfCFTA to facilitate intra-African trade, in line with the conference's objectives.
Objectives and Expectations
The President of COMFWB welcomed the hosting of this event in Tunisia and announced the launch of preparations for the 7th edition. She praised the role of the National Chamber and the support of the Tunisian authorities. She also recalled that the organization acts as a bridge between the public and private sectors, contributing to regional development and African economic integration.
She added that this annual meeting aims to facilitate B2B meetings, expand cooperation networks, and strengthen women's participation in the African economy, while supporting young people and the entrepreneurial ecosystem in the COMESA space. She emphasized the importance of involving all stakeholders in the development of this ecosystem and seizing this edition as an opportunity to stimulate investment and regional cooperation.
Strategic Importance and Partnerships
The Vice-President of the organization and President of the National Chamber of Women Business Leaders highlighted the strategic importance of this event, emphasizing Tunisia's openness to international markets and its willingness to strengthen its integration into the African market. She indicated that the Chamber has implemented a positioning strategy in African networks since 2020, particularly in East Africa, through training, support, and regional integration actions, in partnership with international organizations such as the ILO, GIZ, and the Konrad Adenauer Foundation.
She also mentioned the participation of a Tunisian delegation in Nairobi in 2025, which promoted Tunisian women's skills in the African market, considering the organization of this 7th edition in Tunisia as the culmination of this dynamic.
Participation and Sponsorship Opportunities
The day also included a presentation of participation and sponsorship opportunities, as well as the modalities for the presence of Tunisian companies through stands, interventions, promotional actions, and participation in VIP events. An online registration platform was also presented.
Conclusion and Future Partnerships
The meeting concluded with an exchange with the media and diplomatic representatives, highlighting the importance of future partnerships and media coverage to enhance this African economic event.
Scheduled to take place at the UTICA headquarters, this event is expected to bring together over 6,000 participants, both in-person and remotely. It aims to generate concrete business opportunities, strengthen investment networks, and foster sustainable partnerships in support of African economic integration.
