ESENet Talent Fair 2025: Experts Call for Accelerated Reforms to Boost Tunisia's Economic Attractiveness
During the ESENet Talent Fair 2025, Wala Turki, advisor to the Minister of Communication Technologies, and M'hamed Ben Abid, Director General of Cooperation and Business Climate at the Ministry of Economy and Planning, presented a clear diagnosis of the business climate in Tunisia. Between displayed ambitions, partial progress, and persistent challenges, their interventions highlighted the urgency of accelerating reforms to strengthen the country's economic attractiveness.
In-Depth Analysis of Tunisia's Business Climate
Speaking at the 7th edition of the ESENet Talent Fair, held on November 26 at the La Manouba Technopole, Wala Turki and M'hamed Ben Abid delivered an in-depth analysis of the business climate in Tunisia. The two experts began by recalling the foundations of this concept, which encompasses the regulatory, institutional, and economic conditions that attract investors, facilitate project creation, and support growth.
Key Statistics and Challenges
Through a set of key statistics, they highlighted Tunisia's notable position in the region, emphasizing that despite structural challenges, the country retains attractive potential and solid entrepreneurial dynamics. However, this attractiveness remains fragile due to the limited progress of the national business climate reform strategy for the 2023-2025 period. According to M'hamed Ben Abid, only 50% of the planned objectives have been achieved, mainly due to insufficient public funding, which hinders the implementation of crucial measures to improve the entrepreneurial environment.
Modernizing the Economic Framework
Wala Turki stressed the need to modernize the economic framework by integrating emerging technologies, such as artificial intelligence, to digitize public services, strengthen administrative efficiency, and improve the competitiveness of Tunisian companies. The two speakers converged on a clear message: to consolidate its position on the regional economic scene, Tunisia must accelerate its reforms, mobilize adapted resources, and encourage enhanced collaboration between institutions, the private sector, and the academic world.
Building a Resilient Business Climate
Their interventions thus recalled the importance of building an ambitious, transparent, and resilient business climate capable of sustainably supporting investment, innovation, and entrepreneurial initiative. By accelerating reforms and addressing the challenges facing the country, Tunisia can unlock its full potential and become a more attractive destination for investors and entrepreneurs.
