Preparations Underway for the 2026 Tourist Season
Preparations are now underway to ensure the success of the 2026 tourist season, including the reinforcement of Tunisia's promotion on its target markets. The 2026 finance bill provides for a budget of 42 million Tunisian dinars (Mtnd) for promotion and advertising, renewing the envelope for the current year. A complementary program, worth 8 Mtnd, is also planned to support the competitiveness of the sector through promotional actions in Tunisia and internationally.
Establishing Tunisia as a Destination of Choice
If Tunisia enjoys established notoriety, competition requires constant vigilance and investment. Supporting the country's image is imperative to preserve a sector that is more strategic than ever for our economy and balance of payments. The main challenge lies in designing communication campaigns that are both creative and innovative, capable of forging a positive narrative of the country and anchoring it in the minds of future travelers as a destination of choice.
Choosing the Right Channels
The choice of distribution channels is just as crucial. Probably, it will be necessary to emphasize alternative media and social networks, which have become the main lever of influence on consumers. At the same time, monitoring and proactive action on the country's e-reputation are essential. Today, tourists are less informed by tour operators than by travel applications and community forums, where experiences shared by travelers themselves make or break reputations. Nearly one in two travelers would change their destination choice after consulting these online sources. Investing in and influencing this digital space is an obligation that all our regional competitors are working on.
The Task Ahead
The task of those responsible for this campaign is not an easy one. They must navigate the complex landscape of online reputation management, social media marketing, and creative campaign design to establish Tunisia as a top destination for tourists. With the right strategy and investment, Tunisia can maintain its position as a popular tourist destination and continue to attract visitors from around the world.
