Football: A Universal Language in Africa
For millions of Africans, football is more than just a sport - it's a collective celebration and a universal language that unites people and cultures across the continent. As a major partner of African football since 2016, TotalEnergies is reaffirming its long-term commitment to this unifying passion and its millions of supporters in Tunisia and across the continent, by placing inclusion, sharing, and the energy of football at the heart of its actions.
The TotalEnergies CAF Africa Cup of Nations: A Time for Gathering and Shared Passion
More than just a sporting event, the TotalEnergies CAF Africa Cup of Nations is a time for popular gatherings, shared passion, and collective pride. It brings African people together around a universal language: football. TotalEnergies is accompanying this iconic competition with a clear ambition: to bring football closer to those who make it come alive every day, by putting supporters, young people, and inclusion at the heart of its actions.
Tunisia at the Heart of African Fervor
In Tunisia, where football occupies a central place in social and cultural life, TotalEnergies Marketing Tunisia is deploying a device for animations and activations aimed at extending the experience of the Africa Cup of Nations far beyond the stadiums. TotalEnergies Marketing Tunisia service stations are transforming into spaces for conviviality and sharing, in the colors of the competition, offering games, animations, and immersive experiences to allow fans to fully live the event, with family or friends. Through these initiatives, TotalEnergies Marketing Tunisia aims to anchor the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 in the daily life of Tunisians and create moments of celebration accessible to all.
"Football Together": A Collective Energy
Through its historic partnership with the African Football Confederation and the pan-African program "Football Together", TotalEnergies is celebrating the energy, conviviality, and enthusiasm that make African football vibrate. This initiative highlights the supporters, young talents, and human stories that embody the continent's passion for this unifying sport. In Tunisia, fans will be invited to fully experience the competition thanks to a dedicated digital ecosystem, relayed on social networks Facebook, Instagram, TikTok, YouTube, and X, which promotes sharing, fervor, and gathering around African football.
A Human Dimension at the Heart of Activations
The human dimension is at the heart of the "Football Together" activations, particularly through the involvement of African youth in emblematic roles such as ball boys, as well as the immersion of supporters in the atmosphere of the matches thanks to exclusive content offered by influencers and ambassadors. Throughout the competition, the "Football Together" social media accounts will honor the energy of the fans and the intensity of popular fervor through exclusive and engaging content.
A Commitment that Goes Beyond Sports
Faithful to its values, TotalEnergies is inscribing its partnership with the African Football Confederation in a responsible and inclusive approach. Support for young people, promotion of equal opportunities, and attention to accessibility: the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 illustrates the role of sport as a lever for social cohesion and positive transmission. On the occasion of the competition, TotalEnergies is deploying several initiatives in favor of inclusion, in partnership with associations working for the education and integration of children with disabilities. Five children with autism will be invited, accompanied by a loved one, to attend a quarter-final match on January 9 in Rabat, while children with dyslexia will experience the match in the stands on the same day in Tangier. Additionally, on January 14, five children from the Anaïs association, committed to the inclusion of people with Down syndrome, will participate in the "Football Together Experience", a private screening enriched with animations, designed as a moment of sharing and conviviality around football.
A Strong Local Presence
Present in Tunisia since 1948, TotalEnergies Marketing Tunisia is thus strengthening its local roots and its link with communities, by combining passion for sport and social commitment.
