Tesla Officially Lands in Morocco, Marking a Key Step in the Electric Mobility Revolution in Africa
Tesla has officially set foot in Morocco, marking a crucial step in the electric revolution in Africa. On May 27, 2025, the American giant inaugurated its local subsidiary, Tesla Morocco, with its headquarters located in Casablanca's Crystal Tower. This strategic move goes beyond just selling vehicles: Tesla aims to establish itself sustainably within Morocco's energy and industrial landscape.
With a capital of 27.5 million, Tesla Morocco is owned by the Dutch entities Tesla International B.V. and Tesla Motors Netherlands B.V. Its ambition is clear: to actively participate in the Kingdom's energy transition. In addition to importing and selling electric vehicles, the subsidiary will cover the development of charging infrastructure, the distribution of solar solutions, and energy storage. Specifically, Tesla wants to install solar-powered charging stations with local energy storage and even sell electricity directly.
The choice of Morocco is not trivial. Morocco is already a major automotive hub in Africa and seeks to strengthen its position in the electromobility value chain, particularly in the production of lithium iron phosphate batteries, a technology favored by Tesla. Morocco also stands out as an African leader in renewable energy, with 38% of its electricity coming from clean sources in 2024 and a target of 52% by 2030. The Ouarzazate solar complex is a perfect example. This synergy between Tesla's ambitions and Morocco's national objectives in terms of decarbonization and energy independence is therefore promising.
