Tesla Officially Enters the Moroccan Market
The American manufacturer Tesla has officially announced its arrival on the Moroccan market. The first commercial operations will begin on February 6, 2026, in Casablanca, with a special event dedicated to presenting the brand's flagship models.
A Historic Implantation
With this implantation, Morocco becomes the first African country to host a Tesla commercial branch. Visitors will be able to discover the Model 3 and Model Y models, already very popular internationally, and configure or order them directly via the website dedicated to Morocco.
Launch Event and Online Platform
This historic arrival will be marked by the opening of a pop-up store at the AnfaPlace Mall shopping center in Casablanca, as well as the activation of an online ordering platform for Moroccan customers. Tesla has established its local subsidiary, Tesla Morocco, since May 2025, with a share capital of over 27 million dirhams, based in Casablanca Marina. This legal structure ensures the basis for a lasting presence in the country.
Supercharger Network
To support the launch, the brand has also deployed a network of 24 Supercharger stations already operational in the main cities of the Kingdom, such as Casablanca, Rabat, Marrakech, Fès, Agadir, and Tanger. These fast charging points, accessible 24/7, will reassure future owners and facilitate long-distance travel.
