Tarek Lassadi: A New Chapter in Tunisian Tourism
Tarek Lassadi is a well-known figure in the Tunisian tourism sector, widely recognized as a pioneer in digital tourism. He is the founder of Traveltodo, the first online travel agency in Tunisia, established in 2004. The platform revolutionized the market by introducing e-tourism to Tunisia and established itself as a leader in the sector through rapid growth and innovative concepts tailored to Tunisian travelers.
A New Venture
After over 20 years at the helm of Traveltodo, Tarek Lassadi has announced his departure and the beginning of a new chapter in his professional life. He announced on his LinkedIn page his partnership with the Groupe Kilani, with the goal of creating a tourism hub, primarily focused on hospitality and high-end services.
Investing in Luxury Tourism
Investing in this segment presents a strategic and profitable opportunity. There is a need for differentiation and the offer of an enhanced tourist experience. This segment allows for the capture of a high-spending clientele, less sensitive to seasonality, and generating significantly higher expenses than mass tourism, thus improving profitability and stabilizing revenue.
A Growing Demand for Luxury Travel
Given the limited regional competition in the luxury sector and the growing international demand for authentic and responsible travel, a well-designed investment can generate substantial returns while contributing to the revitalization of the country's image, creating qualified jobs, and driving other local economic sectors.
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For more information on Tarek Lassadi's new venture, visit his LinkedIn post.
