Tunisian Government Launches National Olive Oil Promotion Program
The Tunisian head of government has addressed a circular to ministers, secretaries of state, and other officials, calling for support in implementing the national program to promote Tunisian olive oil on the domestic market for the 2024-2025 seasons.
According to the circular dated December 12, 2024, the program aims to strengthen local consumption of Tunisian olive oil, a flagship product of the country, while supporting the agricultural sector.
The document highlights that this initiative is part of the strategic economic and social orientations aimed at boosting the consumption of national products and promoting a sustainable agri-food industry.
To achieve this goal, the circular outlines several measures. It calls on public and private institutions to prefer Tunisian olive oil in their various procurements, including in canteens and other food services.
Furthermore, the necessary financing and logistical support will be mobilized to ensure the accessibility of olive oil to all consumers, while reducing distribution obstacles.
The circular also emphasizes that the success of this program relies on close coordination between different ministries, particularly those of Agriculture, Industry, and Finance, as well as the active participation of economic and social actors. Awareness and promotion campaigns will be organized to encourage consumers to prioritize Tunisian olive oil, highlighting its health benefits and positive impact on the national economy.
The head of government has stressed the importance of regularly evaluating progress and making necessary adjustments to ensure the achievement of set objectives. He has called on all concerned officials to give priority to this program and implement it diligently.
This initiative comes in a context where Tunisia is seeking to strengthen local consumption while exploiting its production potential, being one of the world's leading olive oil producers.
