Signal & Carrefour Tunisia Launch Back-to-School Solidarity Campaign for Children in Remission
Meta Description: Until September 30, 2026, every Signal product purchased at Carrefour Tunisia will donate 500 millimes to support school supplies for children assisted by the Tunisian Association of Bone Marrow Transplant Recipients (ATGMO). Discover how everyday purchases can make a difference.
Tunis, [Date] – For every child, the start of a new school year should be a promise of fresh beginnings, discoveries, and new dreams. Yet, for families already navigating profoundly challenging life journeys, preparing for the back-to-school season can feel like an added burden.
To provide tangible support, Signal and Carrefour Tunisia have joined forces with the Tunisian Association of Bone Marrow Transplant Recipients (ATGMO) for a dedicated solidarity campaign ahead of the 2026–2027 academic year. This initiative will help the association’s beneficiaries prepare for the new term and purchase essential school supplies.
At Signal, every smile matters. This campaign transforms a simple daily routine into meaningful support, helping children step into the new school year with confidence and ease.
Everyday Products, Meaningful Impact
Until September 30, 2026, every purchase of a Signal product across Carrefour Tunisia’s network will trigger a donation of 500 millimes to this solidarity initiative.
The campaign covers all available Signal toothpaste variants and formats, as well as Signal toothbrushes. In this way, a simple everyday purchase becomes a direct contribution to a smoother, more stress-free back-to-school experience for these children and their families.
“Through this campaign, we want to give everyone the opportunity to simply contribute to a smoother back-to-school season for these children. By mobilizing our entire retail network, an everyday purchase can become a genuine act of solidarity.”
— Mourad Naili, Deputy Marketing Director, Carrefour Tunisia
Solidarity Within Everyone’s Reach
This campaign reflects a shared belief among the three partners: the simplest gestures can create a profound impact when multiplied.
Signal stands alongside these children and their families, turning every smile into a symbol of a school year filled with hope and confidence. Meanwhile, Carrefour Tunisia is leveraging its nationwide network to bring everyday solidarity closer to shoppers, empowering them to make a tangible difference through their routine purchases. The Tunisian Association of Bone Marrow Transplant Recipients (ATGMO) will ensure that all funds raised are dedicated to the academic support and school supply needs of the beneficiary children.
“For our children in remission, the start of the school year isn’t just about returning to the classroom. It’s about reclaiming a childhood that illness had put on hold. After fighting a battle no child should ever have to face, reconnecting with their peers, teachers, and dreams is a true rebirth. Every backpack becomes a symbol of victory: the triumph of life reclaiming its place.”
— Sahar Ben Hassen, Psychologist & Executive Director, ATGMO
Until September 30, Every Purchase Can Make a Difference
One Signal product bought = 500 millimes donated toward their back-to-school journey.
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