Shein Invests €500 Million in European Logistics Expansion

Shein is strengthening its European logistics infrastructure with a €500 million investment in 2026 to expand its warehouse facilities near Wrocław, in southwestern Poland. The primary objective is to bring inventory closer to European consumers, reduce delivery times, and mitigate the impact of new customs regulations.

With this latest funding, the group’s cumulative investments in Poland since 2022 are expected to reach €1 billion. The logistics network now spans nearly one million square meters, distributed across approximately twenty warehouses—an area equivalent to roughly 140 football fields. The main complex, located in Kąty Wrocławskie, covers nearly 250,000 square meters on its own and relies on more than 6,500 autonomous robots for sorting and order preparation.

This expansion comes amid a less favorable regulatory environment for online retail platforms that ship small parcels directly from China. Starting July 1, 2026, the European Union will apply a flat €3 customs duty to eligible items in small shipments valued under €150. Additionally, from November 1, new processing fees of €2 per item category will apply to shipments sent directly from third countries. By storing more goods within European territory, Shein can consolidate its imports and subsequently ship orders from Poland, avoiding the need to send each individual parcel from Asia. While this model does not eliminate import duties, it allows for more efficient distribution and reduces certain logistics costs. Poland is thus becoming a central pillar of the group’s European strategy, which relies on inventory proximity to maintain competitiveness in the face of tightening trade rules.