Tunisia Retail Days 2025: Exploring the Future of Retail and E-commerce
The third edition of Tunisia Retail Days continued on Wednesday, April 17, 2025, bringing together professionals from the retail and e-commerce sectors around a rich program of conferences, workshops, expert panels, and strategic exchanges. This event has become a must-attend meeting for the sector, allowing participants to explore the latest trends in retail trade in Tunisia, with a focus on technological mutations and future challenges.
Highlights of the Day
One of the highlights of the day was the conference led by Sélim Beddi, E-commerce and Innovation Director at Carrefour Tunisia. Titled "How Traditional Retailers Can Compete with Pure Online Players?", his intervention provided an overview of the Tunisian market and proposed concrete solutions for physical stores.
The Rise of Tunisian E-commerce
According to Sélim Beddi, Tunisia currently has 1,126 active e-commerce sites, reflecting rapid growth in the sector. This development is accompanied by a diversification of actors: pioneer pure players like Tunisianet, Mytek, or Spacenet, marketplaces like Wamia, Tdiscount, or Arkan, and quick commerce (Q-commerce) platforms like Glovo, Yassir, or Kool.
These purely digital actors are scoring points thanks to their fine understanding of customer expectations: immediate availability, competitive prices due to optimized cost structures, fluid shopping experiences, and respected delivery times. The customer easily finds what they're looking for, orders quickly, and receives their product on time, often at very advantageous prices.
Strengths to Leverage for Physical Stores
In the face of this dynamic, traditional retailers have differentiating advantages: a reassuring physical presence, geographic proximity with over 90% of the territory covered, and an enriched customer relationship through in-store advice, product testing before purchase, and localized and effective after-sales service.
However, to bridge the gap with pure players, efforts are still necessary, particularly in terms of omnichannel, segmented logistics, personalization of online and offline experiences, and the exploitation of retail media (audience monetization, targeted marketing, sponsored content, etc.). The absence, to date, of dark stores among most retailers also constitutes a barrier to optimized stock and assortment management.
One2One Business Retail: A Strategic Innovation
This edition also introduced a major innovation: the One2One Business Retail space, dedicated to targeted meetings between decision-makers and solution providers.
In a statement to Managers, Lamia Tritar, manager of Iceberg Agency and organizer of the event, specified: "The One2One Business Retail is a new concept for this 3rd edition. It allows for planning targeted meetings between project holders and solution providers in advance. It's a structured meeting space that lays the foundation for future partnerships."
