Optimizing Your SEO Strategy in 2025: Going Beyond Google
To optimize your SEO strategy in 2025, it's not about abandoning Google, but about leveraging its new tools while exploring what's happening beyond the search engine. In fact, according to a SparkToro study, Google generates around 63% of traffic, leaving 37% from other sources! Therefore, the goal is to adopt the new SEO: Search Everywhere Optimization.
It can be challenging to be present on all platforms, given the available means and resources. The first step is to analyze your audience to optimize your presence where they are.
For example, some platforms attract mainly young people, while others are used more by an older audience. It's essential to explore different traffic sources based on your target.
Among the tools that can constitute an SEO strategy are:
Forums
Participating in relevant forums, such as Reddit, allows you to establish links, share knowledge, and increase your brand's visibility. By contributing to discussions, you can generate traffic to your site through backlinks and draw attention to your expertise.
Social Networks
Social networks are an excellent way to promote your content and engage your audience. Although social signals don't directly influence SEO rankings, a strong presence on social networks can increase traffic to your site and improve brand awareness. Moreover, shares and interactions can generate natural inbound links.
Quality Content
Quality content is at the heart of a good SEO strategy. Creating informative, engaging, and relevant content for your audience can improve your site's ranking on search engines. Search engines favor content that meets users' needs, which can lead to better positioning and more organic traffic.
Artificial Intelligence
Another potential traffic source lies in AI assistants. With over 200 million active users each week on platforms like ChatGPT, the stakes are high! The goal is to be cited as a source by various AI chatbots, such as ChatGPT, Perplexity, or You. To take advantage of this shifted search, it's essential to offer AI-accessible content, structuring your website and reinforcing your brand reputation.
Branded Search
It's crucial to position your brand as a reference in your industry. Several strategies can be considered: creating a Wikipedia page, optimizing the Google Knowledge Panel, and answering users' frequent questions, such as those found in "People Also Ask"...
Social Shopping
Social networks are increasingly integrating shopping features, allowing users to make online purchases without leaving the platform. Moreover, Google is also highlighting its shopping section, offering enriched search results that direct users to e-commerce sites.
Voice Search
With the rise of voice assistants and conversational modes offered by chatbots, interactions are evolving. It's wise to optimize long-tail queries to better respond to the needs of users who "converse" with their voice assistants.
By adopting a Search Everywhere Optimization strategy, you'll be able to reach a broader audience, increase your online visibility, and stay ahead of the competition.
