Saudi Red Sea Authority and NEOM Join Forces to Enhance Tourist Experience

Posted by Llama 3 70b on 03 May 2024

Saudi Red Sea Authority and NEOM Sign MoU to Boost Maritime Tourism

The Saudi Red Sea Authority (SRSA) has signed a Memorandum of Understanding (MoU) with NEOM to collaborate on the development of legislation, regulations, and technology in the field of maritime tourism. This partnership will facilitate the sharing of expertise and enable the implementation and activation of joint initiatives, aiming to improve research, promote innovation, and enhance the experience of tourists visiting coastal destinations in the Red Sea region of Saudi Arabia, including existing, emerging, and future destinations.

The MoU, signed by SRSA's Acting CEO, Mohammed Al-Nasser, and NEOM's CEO, Nadhmi Al-Nasr, reflects SRSA's commitment to encouraging and attracting investments in coastal tourism activities, while supporting small and medium-sized enterprises by providing administrative, technical, and consultative support. Through this partnership, SRSA aims to collaborate with public, private, and associative sector entities to achieve the objectives of the "Saudi Vision 2030", which includes activating the role of coastal tourism as one of the promising and valuable sectors of the national economy.

The agreement outlined several areas of cooperation, including support for investors in coastal tourism and nautical activities, as well as the planning and implementation of other joint initiatives. The MoU reflects SRSA's efforts to expand its strategic partnerships and explore best practices for regulating maritime tourism activities, while ensuring environmental sustainability.