Appointment of Rym Ben Salah as Head of Viamobile: A Strategic Choice for the Future of Fintech in Tunisia
There are appointments that are not made by chance. The appointment of Rym Ben Salah as the head of Viamobile is a prime example. Behind this choice lies a conviction: to build the fintech of tomorrow in Tunisia, we need women and men who know the terrain, its regulatory constraints, its human realities, and who have a clear vision of what technology can change in people's daily lives.
A Key Moment for Viamobile
Viamobile, specialized in digital financial services and mobile payment solutions, has entrusted Rym Ben Salah with the reins at a pivotal moment. Financial technologies are no longer a distant horizon in the Tunisian ecosystem - they have become a necessity, and the race is on.
Rym Ben Salah: A Seasoned Expert
Rym Ben Salah is not new to the game. With 20 years of experience in finance, insurance, and mobile payment, she has forged an expertise that few can claim: governance, risk management, and transformation of financial services. These technical terms cover a simple reality - knowing how to pilot complex organizations without losing sight of the essentials.
A Proven Track Record
Her time at Enda Cash illustrates this well. As Director of Global Risk Management, she not only managed files but also contributed to obtaining the approval of the Central Bank of Tunisia for the payment establishment activity - a demanding process where every detail counts. She also participated in the implementation of a mobile payment platform, concretely touching on what it means to make financial services accessible to the greatest number.
Reinforcing Compliance and Risk Management
At Zitouna Takaful, as Director of Enterprise Risk Management, she worked to strengthen compliance and risk management devices in a sector - Islamic insurance - that is still being structured. At the same time, she continues to exercise the function of Director of Internal Control Group at Meninx Holding, where she works on governance consistency and subsidiary management.
Academic Background and Management Style
A graduate of the Higher Institute of Management in Tunis and holder of a master's degree in economic analysis and risk management from the University of Versailles Saint-Quentin-en-Yvelines, she has built an academic foundation that nourishes, without rigidifying, a management style focused on action.
A Mission that Goes Beyond the Company
At the head of Viamobile, her mission takes on a dimension that goes beyond the company's sole framework. Financial inclusion in Tunisia is not just a performance indicator - it's a societal challenge. Thousands of people are still excluded from traditional banking services, not by choice, but due to lack of access. Well-designed and well-deployed digital payment can change this. This is precisely the project that Rym Ben Salah is called to carry.
