BSB Toyota Launches Unconventional Campaign Blending Humor and Automobiles
As part of its digital strategy, BSB Toyota, the official distributor of the Toyota brand in Tunisia, is launching an unprecedented campaign that combines humor and automobiles, in collaboration with Nabil Ben Mesmia, aka KOLLEB, a prominent figure in the Tunisian humor scene.
A Unique Approach to Presenting the Toyota Hilux 4x4 Single Cab
Through a series of online videos, the comedian takes ownership of the Toyota brand, showcasing the Toyota Hilux 4x4 Single Cab in his own unique way. With his offbeat tone, accessible and resolutely funny, he presents this model in an original manner, highlighting its advantages.
The Toyota Hilux 4x4 Single Cab: A Robust, Versatile, and Iconic Model
Robust, versatile, and iconic, the Toyota Hilux 4x4 Single Cab is the star of this campaign. Designed to meet the demands of professionals and adventurers alike, this pickup is currently available at BSB Toyota and throughout its network across the country.
Innovative Communication that Meets Audience Expectations
This initiative is part of our constant effort to innovate and explore new ways of communicating: more creative, more in tune with our audience's expectations.
