The Rise of Mega-Stores: A Threat to Local Businesses

The increasing presence of mega-stores has made it difficult for local businesses to compete. To combat this, Moroccan tech entrepreneur Ismaël Belkhayat, son of lawyer Mhamed Belkhayat and brother of former Minister of Youth and Sports Moncef Belkhayat, has collaborated with his wife to create Chari, a B2B e-commerce platform aimed at saving local businesses.

The Solution: Competitive Prices and Fast Delivery

The couple offers local businesses competitive prices to purchase products and free delivery within 24 hours. To demonstrate how to use the Chari app, Ismaël and his team took to the streets, visiting store after store, until they gained the trust of 50,000 store owners.

Recognition and Success

Ismaël's initiative has earned him a spot among "Africa's top 10 business heroes," strengthening his startup with powerful connections, opportunities, and funding.