Monoprix Posts Positive Results for First Half of 2025
The New House of the City of Tunis Company, known as Monoprix, has released positive results for the first half of 2025. The company reported a net profit of 0.819 MTND, compared to a loss of 3.242 MTND during the same period in 2024, confirming the continuation of the recovery that began in the second half of last year.
Key Financial Highlights
- Revenue: 383,290 MTND, up 12.9% year-over-year
- Commercial margin: 65,618 MTND, representing an 8.8% increase compared to June 2024
- EBIT: slightly negative at -0.508 MTND, but showing significant improvement compared to the previous year
Although the commercial margin decreased by 58 basis points as a percentage of revenue, this reflects a pricing strategy aimed at strengthening customers' purchasing power and boosting sales volume.
Financial Performance
The company's financial charges remain high, totaling 2.232 MTND for the semester. However, they were largely offset by financial income of 4.487 MTND, contributing to the period's net performance.
Market Context and Outlook
Monoprix's recovery takes place in a particularly challenging context for the large retail sector in Tunisia, characterized by:
- Fragile purchasing power
- Unfair competition from parallel trade
- A saturated market with limited size and multiple brands
Despite these structural challenges, the progress made by Monoprix has been well received by the market. The company's stock has shown remarkable performance, with an 82.54% increase since the beginning of the year. With its current valuation levels, the stock has significant potential for further growth, making it a notable development to follow.
