Pub&Co Ramadhan Awards: Celebrating Tunisian Advertising Creativity
The Pub&Co Ramadhan Awards are an annual event that recognizes and rewards the most outstanding advertisements during the month of Ramadan, blending humor, Tunisian identity, and audiovisual innovation.
3rd Edition: A Celebration of Creative Excellence
The 3rd edition, held on Monday, March 16, 2026, by Express FM in partnership with Medianet, Hotel Nine, and Startup Village, celebrated the creative excellence of advertisements broadcast during the holy month. It's worth noting that the legendary slogans of the 80s and 90s (Jean Fantasia, Chorba Frik, or Javel Judy) have, over the years, contributed to this unique Tunisian creativity. Born out of the Pub&Co show, which has been broadcast on Express FM for over 10 years, this initiative now brings together brands, agencies, and the public around a unique platform.
New Features of the 2026 Edition
According to Mehdi Mahjoub, founder of Pub Ramadan Worlds and host of Pub&Co, this 3rd edition opens up to the international scene with a mixed jury. The jury members are:
- Ahmed Zoghlami, jury president
- Sahar Mechri, PhD from Paris 1 Sorbonne, IHEC Carthage, founder of ESG Summit, executive director of Managers
- Hosni Gargouri Krid: marketing expert at Pi 2r
- Haythem Ben Youssef (director-producer)
- Senda Aloui, Adecco Tunisie
- Mehdi El Alj, CEO of African Cristal Festival (Morocco)
- Chamseddine Abdelhafidh (creative director at Meta, New York)
- Meriem Belkadhi, TV presenter
The platform is now open to five countries (Morocco, Algeria, Libya, Egypt, and the Gulf), doubling the votes to over 250 advertisements listed in 14 categories, plus the Jury Prize (100% jury, based on clarity, creativity, impact, memorization, and "Ramadan Tunisianity"). The final vote is: 60% public, 40% jury.
A Concept Imported from the United States
The advertising concept, imported from the United States, has marked Tunisian generations with unforgettable ads sung in families and repeated in schoolyards. Previous editions have validated the format, boosting the creative economy. In 2026, 102 ads (including 77 Tunisian ones) were reviewed during the evening.
2026 Awards (3rd Edition)
The winners of the 2026 edition are:
- Food products category: El Mazraa
- Pasta and couscous category: Epi d'Or advertisement
- Dairy products category: Président
- Services and commerce category: Tunisie Booking advertisement
- Bank and insurance category: Lloyd advertisement
- Telecom services and internet category: Orange advertisement
- Hygiene and care category: Lilas ultra comfort
- Sweets and delicacies category: Saïda
- Automobile and energy category: Skoda advertisement
- Radio spot category: Le Thon Halk el Oued
- Yogurt category: Danette
- Coffee and tea category: Kuyufi
- Beverages and juice category: Boga
- Celebrity category (female): Yasmine Bouabid for the Lilas advertisement
- Celebrity category (male): Nabil Ben Mesmia for the Croustina advertisement
- Jury Prize: Saïda
The Pub&Co Ramadhan Awards 2026, organized by Express FM, salute the creatives, agencies, and brands that are driving the Tunisian audiovisual economy.
