Poulina Group Holding (PGH) Completes Strategic Stake Acquisition in JM Holding
Poulina Group Holding (PGH) has announced the finalization of its strategic stake acquisition in JM Holding. According to the press release published on the Tunisian Stock Exchange (CMF) website, the transaction involves 45.48% of JM Holding's capital, previously held by Olea Holding Limited. The deal was carried out through Partner Investment, a subsidiary of PGH, and is expected to be officially finalized on July 7, 2025, following the fulfillment of all necessary conditions, including audits, institutional validations, and regulatory approvals.
As a reminder, JM Holding is the majority shareholder of Société d'Articles Hygiéniques (SAH), known for its Lilas brand, with a 65.73% stake in its capital. Through this investment, PGH will indirectly hold 29.9% of SAH's capital. The price per JM Holding share was indexed to a valuation of SAH fixed at 12 Tunisian dinars per share.
This acquisition is part of PGH's diversification strategy, already active in several high-growth sectors, and aims to strengthen its presence in the hygiene products market by capitalizing on industrial, logistical, and commercial synergies between the two groups.
Mounir El Jaiez, Chairman of the Board, and Jalila Mezni, General Manager of SAH, will retain their status as majority shareholders within JM Holding, ensuring the continuity of governance and development of the Lilas brand. The new partnership between PGH and JM Holding promises to further structure SAH's expansion, already a leader in its segment.
