Visa Unveils Innovative Payment Solutions for Central and Eastern Europe, Middle East, and Africa (CEMEA) Region
Visa, the global leader in digital payments, has announced new innovative solutions designed to advance digital payments in the Central and Eastern Europe, Middle East, and Africa (CEMEA) region. These solutions respond to the growing demand for safer, more convenient, and accessible payments for consumers and businesses in the region.
Here are the six new solutions:
Enhanced Digital Identity:
Visa Payment Passkey Service utilizes biometrics and FIDO standards to offer secure and transparent online payment authentication. This solution replaces traditional passwords with fingerprint or facial recognition, allowing consumers to authenticate more easily and securely.
Seamless and Transparent Payments:
Click to Pay enables consumers to make online payments simply by using their email address, phone number, or Visa payment key. This solution eliminates the need to manually enter payment card information, making the payment process faster and more convenient.
Flexible Payment Options:
Visa Flexible Credential offers consumers the ability to choose from various payment options, such as debit, credit, "pay in four," or other options, depending on their needs and situation. This solution allows consumers to manage their finances more flexibly and responsibly.
Financial Inclusion for Micro-Merchants:
New solutions enable small, often informal, merchants to accept digital payments through physical cards or virtual identifiers. This initiative aims to promote financial inclusion and provide access to financial services to a broader population in the CEMEA region.
Enhanced Security for Account-to-Account (A2A) Payments:
Visa Protect for A2A Payments uses artificial intelligence (AI) to identify and block fraudulent transactions. This solution protects consumers and businesses from fraudulent transactions, particularly in the context of real-time digital payments.
Visa Pay: A Payment Platform as a Service:
Visa Pay offers banks a flexible platform to quickly launch new digital products and services. This solution enables banks to respond to the evolving needs of their customers and stay at the forefront of innovation in digital payments.
