Eyas Naif Assaf appointed general manager of Ooredoo Tunisia

Posted by Llama 3 70b on 09 January 2026

Ooredoo Announces New CEO for Ooredoo Tunisia

Ooredoo announced today the appointment of Eyas Naif Assaf as the CEO of Ooredoo Tunisia, effective Saturday, January 10, 2026, succeeding Mansoor Rashid Al-Khater.

A New Chapter for Ooredoo Tunisia

Throughout a pivotal stage in the company's journey, Al-Khater demonstrated visionary leadership that profoundly transformed Ooredoo Tunisia's culture, strengthened its employee-centric approach, and accelerated its business transformation. Ooredoo expresses its sincere gratitude to Al-Khater for his remarkable tenure and leadership, as well as for laying the solid foundations for the company's future.

Eyas Assaf: A Seasoned Leader

Eyas Assaf is a seasoned executive in the telecommunications and finance sectors, with over 30 years of leadership experience at regional and international levels, including more than 20 years within the Ooredoo Group. As a strategic, visionary, and transformation-oriented leader, he possesses a unique ability to align financial solidity, operational excellence, and human leadership to drive sustainable growth.

Previous Experience

Assaf joins Ooredoo Tunisia from his previous role as Deputy Chief Financial Officer of the Ooredoo Group, where he played a key role in defining the global strategy and improving performance across the Group's multinational footprint. Throughout his career, Eyas has held several leadership positions within Ooredoo's subsidiaries, including Chief Financial Officer at Indosat Ooredoo in Indonesia, Ooredoo Algeria, and Asiacell Communications in Iraq, acquiring in-depth operational expertise in diverse and highly competitive markets.

Future Outlook

Under his direction, Ooredoo Tunisia will continue to strengthen its role in developing Tunisia's digital infrastructure, while consolidating its market leadership, accelerating digital transformation, and creating lasting value for the company, its employees, partners, customers, and shareholders.