Tunisia — On August 6, 2026, the National Organization of Entrepreneurs (ONE) announced the launch of a fully funded training initiative designed to empower 100 Tunisian women entrepreneurs. Focused on e-commerce strategies and artificial intelligence (AI) applications, the program will be officially unveiled during a virtual launch event on August 14, 2026.
Bridging the Digital Skills Gap for Women-Led Businesses
Tailored for aspiring founders and established businesswomen, this initiative aims to accelerate digital competency across key entrepreneurial functions. Participants will gain actionable, hands-on knowledge in:
- Modern e-commerce practices and online marketplace optimization
- Practical AI tools for business automation, customer engagement, and data-driven decision-making
- Sector-specific digital transformation strategies
Why E-Commerce & AI Matter for Tunisian SMEs
Beyond foundational training, the rapid adoption of digital commerce and AI represents a critical growth lever for modern enterprises. These technologies enable small and medium-sized businesses to:
- Expand their digital footprint and access new markets
- Showcase products and services with greater visibility and impact
- Strengthen customer relationships through personalized, AI-enhanced interactions
- Streamline operational workflows and reduce administrative overhead
The curriculum is intentionally cross-industry, supporting entrepreneurs across retail, craftsmanship, professional services, fashion, creative sectors, and agri-food.
Empowering Women Entrepreneurs Through Digital Transformation
At its core, this initiative seeks to equip women-led businesses with the insights needed to navigate the evolving landscape of online commerce and leverage AI-driven solutions for sustainable growth. By demystifying emerging technologies, ONE aims to foster competitiveness, innovation, and economic resilience within Tunisia’s entrepreneurial ecosystem.
During the August 14 virtual presentation, organizers will provide a comprehensive overview of the program, including:
- Detailed curriculum and learning objectives
- Eligibility criteria and application process
- Step-by-step participant journey and support structure
- Timeline for cohort onboarding and training delivery
Registration details and application windows will be shared during the virtual launch. Stay tuned to join the movement shaping the future of women-led digital entrepreneurship in Tunisia.
