Tunisian Travel Agencies Seek to Accelerate Digital Transformation
Tunisian travel agencies are pushing to accelerate the digital transformation of several key activities in the sector, starting with omra and organized trips abroad. Meeting with the Ministry of Tourism on June 12, 2026, representatives of the Tunisian Federation of Travel Agencies and Tourism (FTAV) advocated for a rapid modernization of administrative and financial procedures governing these activities.
Key Demands
At the heart of their demands is the establishment of digital platforms to process files in a dematerialized manner and ensure real-time monitoring of requests. Professionals believe that current mechanisms are too cumbersome and slow down file processing, particularly during periods of high demand.
Omra: Streamlining Procedures and Enhancing Transparency
Regarding omra, the FTAV is calling for:
- Accelerating the effective launch of the season
- Reviewing the ceiling for authorized financial transfers
- Creating an electronic platform dedicated to transfer operations to reduce processing delays and improve file traceability
- Revising the regulatory framework governing this activity
- Updating the reference document governing omra
- Strengthening the fight against operators who organize trips outside authorized channels
- Creating a quality label for omra services to distinguish operators who respect professional standards and reinforce traveler confidence
Organized Trips Abroad: Simplifying Financial Transfers and Enhancing Competitiveness
The issue of organized trips abroad raises similar concerns. Sector representatives are demanding:
- A review of the financial ceiling granted to agencies for this type of operation, as current amounts no longer reflect market evolution and expectations
- Simplification of financial transfers through digital platforms capable of ensuring instant monitoring of requests
- A more flexible and adaptable framework to market realities, a strategic challenge in the face of increasing competition and client expectations for faster and fully dematerialized processes.
Digitalization: A Key Lever for Competitiveness
Beyond digitalization, travel agencies are seeking a more flexible and adaptable framework to enhance their competitiveness in the face of international platforms. By streamlining procedures, enhancing transparency, and simplifying financial transfers, Tunisian travel agencies aim to improve their reactivity and responsiveness to client needs, ultimately strengthening their position in the market.
