Omnicom Group in Talks to Acquire Interpublic Group in $13-14 Billion Deal
Omnicom Group is in discussions to acquire Interpublic Group in an all-stock transaction, valuing Interpublic between $13 and $14 billion, according to the Wall Street Journal.
If the deal materializes, it would merge the third and fourth largest advertising buyers in the world, Omnicom and Interpublic, both based in New York. Regulatory approval would be necessary.
Interpublic, with a market capitalization of $10.9 billion, owns brands such as McCann and Weber Shandwick, while Omnicom, valued at $20.2 billion, manages BBDO and TBWA. Together, they could generate over $20 billion in revenue, rivaling WPP and Publicis.
This merger comes as the growing use of AI and digital platforms is challenging the traditional model of advertising agencies.
This acquisition is reminiscent of the attempted merger between Omnicom and Publicis in 2013, which was abandoned due to regulatory reasons.
