OLEA Tunisie Named Best Company for Customer Relations in 2026
OLEA Tunisie has been elected the best company for customer relations in the brokerage sector for the year 2026. This distinction is a testament to the company's constant commitment since its creation in 2017, based on a long-term digital strategy and particular attention to customer satisfaction.
A Digital Approach from the Start
From the outset, OLEA Tunisie chose to innovate digitally and adopt a user-centric model to offer a simplified and accessible experience in a sector long perceived as complex and opaque. Arthur Cheul, Director of Operations, recalls: "The company, a leader in the insurance and reinsurance brokerage market, chose to differentiate itself through a user culture, to make insurance less opaque and more accessible." This vision has been translated into a progressive structuring of internal processes and constant investments in service quality. The obtaining of the ISO 9001 certification in 2023 marked a turning point in this trajectory. Arthur Cheul specifies: "The ISO 9001 certification was a way to prove that we were successful in our bet. It validated our commitment to providing quality service and continuously improving our processes." This recognition reinforces the company's credibility and the trust of its customers.
A Committed Team and a Multichannel Approach
The success of OLEA Tunisie is based on a constant investment in its employees and digital tools. Today, the company has over 100 trained and sensitized employees to the importance of customer satisfaction. "We ensured that all those who have direct contact with customers are trained, and they want to give their best," explains Arthur Cheul. The multichannel approach implemented by OLEA allows responding to the expectations of the insured through several channels: Internet, phone, on-site visits, and email exchanges. This organization is based on the idea that the quality of the customer relationship depends as much on human skills as on digital tools.
Training and Customer Relationship
Each employee is trained in both insurance products and good relational practices, such as active listening and complex situation management. The goal is to establish a lasting trust relationship with customers, beyond the simple transaction. Arthur Cheul adds: "Digital allows us to have the necessary tools to offer quality service, but customer service is first and foremost a question of personal development for each employee." It is this culture of commitment and responsibility that enables OLEA to offer accessible and competitive insurance solutions, adapted to the needs of each customer.
AI for Better Optimization
OLEA Tunisie does not intend to stop at its current successes. For 2026, the company plans to intensify its training programs and integrate artificial intelligence (AI) tools to improve the reactivity and relevance of the service. "We seek to do better, not faster," explains Arthur Cheul. "It's about bringing more value to customers, with more relevant information and better rendering at the end." Arthur Cheul emphasizes: "We are facing a constantly evolving sector, and we can never be satisfied with the existing. We always have a perfectible product, and the work we do can always be improved." This approach is part of a continuous improvement logic, aiming to offer customers even more tailored insurance solutions.
Conclusion
Arthur Cheul concludes: "We are very satisfied to be elected Customer Service of the Year, but it also obliges us. When you are the first, you must constantly question yourself to stay at the forefront and continue to advance the entire market." OLEA Tunisie, today a leader in its sector, commits to pursuing its development based on innovation, continuous training, and customer satisfaction.
