MYC Beauty Innovation Inaugurates its Tunisian Subsidiary
A New Chapter in Tunisia's Industrial Landscape
MYC Beauty Innovation has officially inaugurated its Tunisian subsidiary, MYC Tunisia, at the Monastir Technopole on January 28, 2026. This move is part of the country's efforts to attract high-value foreign direct investments.
Investment and Job Creation
According to the Tunisian Foreign Investment Promotion Agency (FIPA), the project represents an initial investment of 5 million euros, equivalent to approximately 17 million dinars. This investment is expected to create around 350 direct jobs. Two industrial units are already ready to start operations, while a third building is currently under construction. The total investment is expected to reach at least 11 million euros in the long term.
International Partnership
The project is the result of a partnership between Italian and Chinese investors, showcasing international industrial cooperation in Tunisia. This type of investment contributes to the strengthening of the national industrial fabric and the development of export-oriented projects.
Industrial Units and Production
The industrial units, covering areas of 2,344 m², 4,580 m², and 2,844 m², are dedicated to the production and packaging of cosmetic and parapharmaceutical products. With possibilities for medium-term expansion, these units will utilize modern production technologies that integrate environmentally friendly solutions.
MYC Beauty Innovation's Global Presence
Founded in 2012, MYC Beauty Innovation has production sites in China and Italy, as well as a commercial presence in Asia, Europe, North America, and the Middle East. The group offers standard and customized packaging solutions that cater to market trends and focus on sustainability.
A Strategic Move
Through this new subsidiary, MYC Beauty Innovation reinforces its international presence and confirms, according to FIPA, the interest of foreign investors in Tunisia as a production and export platform. This move is expected to contribute to the country's economic growth and development.
