Cho Group Highlights Excellence of Tunisian Olive Oil on BFM Business
Cho Group is pleased to announce the participation of Mr. Abdelaziz Makhloufi, CEO of the group, on the BFM Business program in France. During this interview, broadcast on July 31, 2024, Mr. Makhloufi shed light on the excellence of Tunisian olive oil, its values, and the innovations of the group that propel Tunisia to the top of the global olive oil industry.
In this captivating interview, Mr. Makhloufi shared Cho Group's vision, rooted in quality and innovation. He emphasized the constant efforts to guarantee exceptional products while highlighting the importance of adaptability to international markets. "At Cho Group, we firmly believe that quality and innovation are the keys to our success. We commit to offering products that respect these values, while meeting the needs and expectations of our consumers," he stated.
Mr. Makhloufi's intervention was also an opportunity to present Cho Group's pioneering initiatives, such as blockchain traceability and the Zero Pesticide Residue initiative. These innovations reinforce the transparency and quality of products, while affirming the group's leadership and commitment to the sector.
Mr. Makhloufi highlighted the uniqueness of Tunisian olive oil, produced in a sunny climate and naturally biological fields. He stressed the importance of promoting the "Made in Tunisia" label and highlighting the exceptional characteristics of this oil, recognized for its unique taste and health benefits.
Finally, Mr. Makhloufi emphasized the crucial roles of guidance and control of the Tunisian Ministry of Agriculture and expressed his gratitude towards the competent state organizations for their support to the olive oil sector. He also mentioned the importance of marketing and commercialization to conquer new markets.
To watch the complete interview of Mr. Abdelaziz Makhloufi on BFM Business, please click on the following link: https://youtu.be/9fQxuVWUUG0
