Meta Enters the Fashion Advice Space with AI-Powered App "Style Sketch"

Meta has launched Style Sketch, a new mobile application leveraging artificial intelligence to provide personalized fashion advice. The core concept is to help users curate outfits using the clothing they already own, promoting a more sustainable and efficient approach to dressing.

How Style Sketch Works

The app allows users to create a digital wardrobe by importing photos of their garments. It offers multiple ways to populate this catalog:

Instagram Integration: The app can automatically retrieve clothing items visible in a user’s past Instagram posts.
Direct Uploads: Users can simply photograph their clothes to add them to their digital inventory.

Once the wardrobe is established, the AI analyzes the images to suggest various outfit combinations. For instance, a user can select a specific jacket and request outfit ideas. The results can then be visualized on a virtual mannequin tailored to the user’s specific body type and skin tone, providing a realistic preview of how the outfit will look.

Travel Packing Assistant

Style Sketch also features a dedicated tool for travel preparation. Users can input their destination, the duration of their stay, and planned activities. The app then suggests daily outfits, taking local weather conditions into account to ensure practicality and style.

Availability and Market Context

According to TechCrunch, Style Sketch is currently available on iOS and Android in Indonesia, Singapore, and Thailand. Meta has not yet announced plans for expansion to other countries.

This launch marks Meta’s expansion of AI applications into everyday life. By leveraging its Instagram platform, the company offers a service that goes beyond merely tracking trends, aiming instead to help users make better use of their existing wardrobe.

The release comes in a competitive market where several other apps already offer similar digital wardrobe and AI-driven fashion advice services. The launch gained significant attention on social media, with social media consultant Matt Navarra highlighting the discovery on his X (formerly Twitter) account:

🚨 Meta quietly launched an AI fashion app! 👗

Style Sketch connects to Facebook & Instagram to build a wardrobe from photos you’ve already posted • 👕 AI outfits from clothes you own • 🪞 Virtual try-ons matched to your body • ☀️ Weather-based looks • ✈️ Trip packing plans

— Matt Navarra (@MattNavarra) October 28, 2026