MAE Insurance innovates in AI a new virtual assistant at the service of solidarity and proximity

Posted by Llama 3 70b on 11 September 2025

MAE Assurances Revolutionizes Insurance with AI-Powered Conversational Agent

A New Era of Innovation and Mutualism

Faithful to its spirit of innovation and mutualist values, MAE Assurances has taken a decisive step forward by becoming the first Tunisian insurance company to integrate an intelligent conversational agent based on artificial intelligence. This advancement goes beyond mere technological modernization, marking the entry into a new era where AI redefines the relationship between the mutual and its members.

Harnessing the Power of AI for Enhanced Services

By leveraging the power of artificial intelligence, MAE Assurances is opening the way to a new generation of unprecedented services. These services not only provide precise and instantaneous answers but also learn from interactions, adapt to individual needs, and continuously evolve. The company places human connection and mutualist solidarity at the heart of this innovation, ensuring that technology serves to enhance the relationship between the mutual and its members.

Human-Centric Innovation

The virtual assistant is designed not to replace human relationships but to extend and strengthen them. It facilitates access, frees up time for advisors, and ensures continuous listening, remaining true to the values of proximity that underpin the mutual. This approach embodies the concept of artificial intelligence in the service of human accompaniment.

Key Features of the Conversational Agent

The new conversational agent from MAE Assurances acts as a virtual advisor, available 24/7. It provides:

  • Clear and rapid responses, bringing precision and fluidity while maintaining a pedagogical and accessible approach.
  • Guidance through procedures, simplifying formalities and reducing administrative stress to foster a more transparent relationship.
  • Permanent availability, allowing members to maintain control, receive continuous assistance, and benefit from a new form of proximity.

A Deeply Mutualist Innovation

This initiative is not limited to efficiency gains; it reflects MAE Assurances' mutualist vision of innovation. The AI is deployed in the service of the community of members, not to impose an impersonal model. It represents a tool for digital solidarity, enabling each member, regardless of profile or location, to benefit from simple, rapid, and equitable access to information and services. This approach fosters a relationship of trust, where transparency, accompaniment, and accessibility take precedence over mere commercial logic.

A Strategic Vision for the Future

By integrating artificial intelligence into its core system, MAE Assurances is not just modernizing its services; it is undertaking a transformation that combines digital innovation with mutualist commitment. AI becomes a strategic lever in the service of humanity, reinforcing pathways, simplifying access, and creating an unprecedented standard of reactivity and personalization in the Tunisian market.

Conclusion

With the launch of its intelligent conversational agent, MAE Assurances asserts itself as a pioneer in technological innovation for the benefit of humanity. By combining its founding values of solidarity and proximity with the power of artificial intelligence, the company demonstrates its ability to remain visionary in the Tunisian insurance sector. This advancement confirms that innovation finds its true value only when it reflects the fundamental values of solidarity and proximity. The new virtual assistant is living proof of this: technology oriented towards humanity, a mutual looking towards the future.