LinkedIn Boosts Video Features with Multiple Updates
On February 4, 2025, LinkedIn announced the rollout of several updates to enhance video features, following a 36% increase in video usage over the past year.
Vertical Videos and "Videos for You" Tab
The platform will now support vertical, full-screen videos on desktop, previously only available on mobile devices. A new "Videos for You" tab will also be introduced, providing users with a curated selection of relevant videos.
Enhanced Video Integration in Search Results
LinkedIn plans to integrate videos more seamlessly into search results through a dedicated carousel featuring pertinent content.
Improved Engagement and Video Performance Tracking
To boost engagement, a creator's profile preview will be displayed directly within the video player, accompanied by a more prominent subscribe button. Videos will appear in larger frames within the main feed, and a new statistics tab will allow users to track their video performance (impressions, watch time, etc.).
Free Video Creation and Optimization Courses on LinkedIn Learning
Finally, LinkedIn is enriching its platform with new, free courses on LinkedIn Learning, focused on video creation and optimization. These courses will cover topics such as designing attention-grabbing thumbnails and leveraging events in video content.
