Call to Action: Promoting Local Consumption in Tunisia
The Arab Institute of Business Leaders (IACE) is urging a shift in consumption habits in Tunisia, through the promotion of local products. In its recent publication "Promoting National Production: Demolishing the Concept of the Universal Consumer," the IACE highlights that the local consumer represents a crucial lever to strengthen economic sovereignty and encourage more inclusive growth.
The Power of Local Consumption
Every dinar spent on a local product has a significant multiplier effect on the national economy. This mechanism stimulates production, employment, income, and local services. In addition to its economic benefits, local consumption helps preserve artisanal and agricultural heritage, reduce carbon footprint associated with imports, and promote a more ethical and sustainable lifestyle.
The Importance of Local Value Chains
However, the IACE warns that the added value of local products heavily depends on the origin of their inputs. If these inputs are imported, the economic impact remains limited. It is therefore crucial to strengthen local value chains and control the resources used.
A Global Approach to Success
To achieve this transition, the IACE recommends a comprehensive approach: combining economic incentives, regulatory measures, and awareness campaigns. Consuming local is thus supporting a stronger, more resilient, and more territorially anchored economy.
By promoting local consumption, Tunisia can take a significant step towards a more sustainable and inclusive economic future.
