Alpha Hyundai Motor Reinforces its Social Commitment with a New Initiative in Tunisia
Alpha Hyundai Motor, the official distributor of the South Korean automotive brand Hyundai in Tunisia, reaffirms its social commitment through a new initiative in collaboration with Tunis Sports University and the Rose of Hope Association, which supports over 1,400 orphaned children across the country's 24 governorates.
As part of its Corporate Social Responsibility (CSR) program, Alpha Hyundai Motor is supporting a deeply humane action: offering a week-long discovery and leisure trip to 20 children from disadvantaged interior regions who have never seen the sea. The trip will take place at the National Children's Vacation Center in Hammamet from July 15 to 22, 2025. This initiative, organized with the approval of the Ministry of Women, Family, and Childhood, will involve 30 participants, including a dozen mothers.
During this week, the children will have the opportunity to experience their first contact with the sea: discovering the beach, learning to swim, enjoying fun activities, and sharing unique moments in a safe and welcoming environment. This trip represents more than just a vacation; it's a foundational moment, an unforgettable memory, and a step towards opening up to the world.
Beyond the swimming and entertainment, this project is designed as a respite, a chance for these children to escape their daily routine and regain, if only for a summer, a sense of carefree joy.
"At Alpha Hyundai Motor, we believe that a company's performance is measured not only by its financial results but also by its ability to create a positive impact on society. This action is a concrete way to translate our values into actions," emphasizes Mehdi Mahjoub, General Manager of Alpha Hyundai Motor.
This initiative is part of Hyundai Tunisia's ongoing CSR commitments, such as distributing food baskets during Ramadan, the ecological program "One tree planted for each vehicle sold," and organizing health caravans in isolated areas.
Alpha Hyundai Motor will continue its solidarity initiatives, convinced that every gesture of sharing can make a difference.
