Tunisian Tech Firms Make Historic Debut at LEAP 2024 in Riyadh

For the first time, Tunisian companies specializing in cutting-edge technologies are traveling to Riyadh to participate in the 5th edition of the LEAP International Tech Expo, held from August 31 to September 3 in Saudi Arabia.

A Strategic Prospecting Mission

The Tunisian delegation represents a strategic prospecting mission, bringing together key institutional players from the innovation ecosystem and companies positioned in high-growth sectors. These include:

Cybersecurity
Digital Transformation
Artificial Intelligence (AI)
AI-Driven Robotics
Industry 4.0 Solutions

According to the Center for the Promotion of Exports (CEPEX), the primary objective is to showcase Tunisian technological expertise and break into new regional markets. Saudi Arabia serves as a crucial springboard for accessing the broader Gulf Cooperation Council (GCC) countries.

LEAP: A Major Networking Opportunity

LEAP offers significant networking potential, attracting a global audience of:

1,900+ Investors
1,800 Tech Brands
600 Startups
200,000+ Expected Visitors

This scale makes it an ideal platform for establishing high-value connections in the tech industry.

The Gulf: A Largely Untapped Market

The Tunisian innovation ecosystem is rapidly maturing, now comprising over 1,450 startups, including:

1,165 classified companies
17 scale-ups
A combined estimated revenue of $300 million

For Tunisian startups seeking opportunities beyond Europe, the Gulf region remains a largely underexploited market, despite its high purchasing power and strong appetite for technology. Investors focused on AI, cybersecurity, and Industry 4.0 stand to benefit significantly from leveraging this showcase to build relationships with regional operators present in Riyadh.