Tunisia's Automotive Market Gains Momentum in 2026
The streets and avenues of Tunisia are filled with cars, and the market is booming. According to the National Chamber of Automobile Concessionaires and Manufacturers (Cnscca), vehicle sales have increased by 7.54% in the first two months of 2026 compared to the same period in 2025, with over 8,880 vehicles sold.
A Mixed Bag for Different Segments
However, this growth is not uniform across all segments. The popular car segment, marketed by 7 authorized concessionaires, has seen a slight decline with 1,103 vehicles sold, compared to 1,149 in 2025. A European brand dominates this segment, with prices ranging from 30,000 to 34,800 dinars, indicating a more selective and price-conscious market.
The Parallel Market Continues to Attract Consumers
Meanwhile, the parallel market continues to grow, with 4,515 vehicles sold since January, representing a 17.85% increase compared to 2025. This market, largely dominated by European brands, is attracting consumers who are willing to look beyond official networks to find the models they want.
Strong Demand for Utility Vehicles
In the utility vehicle sector, demand remains particularly strong. A Japanese brand maintains its leadership position with over 31% market share, posting a spectacular 208% increase in sales. This growth reflects the sustained appetite of businesses and professionals for robust and reliable models.
Asian Brands Dominate the Official Market
Asian brands continue to dominate the official market, with South Korean and Japanese manufacturers occupying the top spots in the overall ranking, with sales ranging from 571 to 1,117 vehicles.
Chinese Brands Show Impressive Growth
Chinese brands are particularly notable for their three-digit growth rates, indicating a clear shift in Tunisian consumer preferences towards vehicles that are both technological, affordable, and competitive.
