Tunisian Tourism Continues to Soar in 2025, with Green Lights Across the Board
As of July 20, Tunisia has welcomed 5.297 million visitors, a 9.8% increase compared to 2024 and 16.2% compared to 2019, the last reference year before the pandemic. According to Travelandtour world, this dynamic confirms Tunisia's return as an unstoppable tourist destination in the Mediterranean.
Tourism revenue has reached 3.998 billion dinars (approximately $1.28 billion) by mid-July, according to the Central Bank of Tunisia, representing an annual increase of 8.2%. The number of overnight stays has climbed to 12.36 million (+7.1%), with an average occupancy rate of 35.3%, up 2.1 points.
Europe remains the main emitting market. France has seen a 9.6% growth, while the United Kingdom, including Northern Ireland, has recorded a surge of 46.9%. Italy has progressed by 11.6%, Switzerland by 17.6%, and Ireland by 97%, indicating a significant resurgence of interest. The Maghreb region is also playing a central role, with 2.748 million visitors (+9.8%), including 1.459 million from Algeria and 1.246 million from Libya.
Distant markets such as China (+15%), Canada (+7.5%), and the United States (+4.9%) are also contributing to this growth. Meanwhile, national tourism is consolidating and represents nearly 30% of overall activity, supported by incentive measures, including a digital platform for Tunisians currently being launched.
Tourism investments are following this upward trend, with 943 million dinars committed by the end of July, already exceeding the total annual investment of 2024. This investor confidence reflects the growing attractiveness of the country and the authorities' commitment to strengthening infrastructure and service quality.
Buoyed by these results, the government is counting on 11 million tourists by the end of 2025, a historic record. This trajectory not only testifies to a durable recovery but also to a strategic repositioning of Tunisia on the global tourism map.
