Introduction to Souhail Manai and OLEA Tunisie
There are leaders who build companies, and then there are those who build a path. At OLEA Tunisie, the journey says as much as the position: that of a man who embodies, almost in spite of himself, a form of Tunisian social elevator, not by chance, but by disciplined audacity. According to him, everything starts with an obsession: aiming for excellence, and not considering it as a slogan, but as an architecture.
Leadership and Vision
At OLEA Tunisie, the order of priorities is surprising; even before thinking about the facade, Souhail Manai thought about the invisible foundations: teams, processes, technology. Digitalization did not arrive afterwards, as a catch-up, but was thought out from the first day, like drawing a battle plan: dematerializing to gain speed, securing data as a sacred asset, structuring performance around KPIs that do not cheat: reactivity, clarity, promise kept.
Performance Indicators
When talking about OLEA Tunisie today, what are the three performance indicators that you follow to pilot? I always come back to an evidence: our reputation is played out when the customer needs us. Not at the time of sale, but at the time of the claim, reimbursement, expected response. This is where the insurance promise transforms into durable trust or not. The first indicator is then the speed and quality of treatment in health. Health is, by far, the most "sensitive" risk because it affects everyone, generates volume, and requires impeccable reactivity.
Results and Growth
What results can you share over the last 12-24 months? Over the last 12 to 24 months, there has been a chain of results at OLEA Tunisie that tell the same story: solid growth, award-winning customer service, and a culture of terrain and conviction. We have risen to the first place in insurance brokerage in Tunisia. This is an important milestone because it is not decreed, it is built over time, thanks to the loyalty of our historical customers and the trust of those who have recently joined us.
Service Client de l’Année 2026
Your team was distinguished as "Service Client de l’Année 2026". What does this award really say about your organization? And what exactly is customer service in insurance brokerage? This award says one simple thing: at OLEA Tunisie, customer service is not a department, it's a collective reflex. Being "Service Client de l’Année 2026" is not a medal placed in a showcase, it's the confirmation that the entire organization - nearly 100 collaborators - advances with the same obsession: doing better, faster, more just.
Digital Transformation
What are the three digital bricks that have most changed your way of working at OLEA Tunisie? If we enter OLEA Tunisie, we must understand one thing: digital is not a recent "transformation" for us, it's a founding choice. We have digitalized since creation because paper, in our profession, is a triple constraint: a cost, an ecological nonsense, and above all, a process slow-down.
Artificial Intelligence
Where can AI create more value at OLEA Tunisie? On this point, I will be frank and transparent. We have AI projects underway, but the most structuring developments remain confidential. First, because they touch our core business, and secondly, because we have an absolute responsibility: to preserve our customers' data.
Leadership and Decision-Making
What is the trait that defines you best in your way of leading? I would say audacity. Not audacity "for the symbol", but the one that consists of aiming higher, cutting, investing, trying, and then inspiring the rigor of execution that it implies.
OLEA Tunisie in 2030
What is OLEA Tunisie in 2030? In OLEA Tunisie, there are indeed two inseparable dimensions: OLEA and Tunisia. On the one hand, the OLEA group is advancing at a remarkable speed, it is establishing itself in new markets, opening new countries, and constantly expanding its network. For OLEA Tunisie, this is a concrete lever on a daily basis, it connects us to the world, exposes us to international standards, and allows us to bring to our customers in Tunisia a broader reading of risks, practices, and solutions.
