Tunisia Tech Week: Tunisian Digital Firms Target Senegal Market in December 2026

Dakar, Senegal – From December 15 to 19, 2026, Dakar will host the Tunisian-Senegalese Digital Meetings as part of the Tunisia Tech Week. This strategic initiative aims to connect Tunisian IT companies and startups with the Senegalese market, fostering new business opportunities and partnerships.

Strategic Objectives

Organized by the Export Promotion Center (CEPEX) with the support of the Embassy of Tunisia in Senegal, the event is designed to achieve four key goals:

1. Showcase Tunisian Offerings: Present Tunisia’s digital solutions to Senegalese decision-makers and key buyers.
2. Facilitate Qualified Meetings: Organize targeted B2B meetings between companies, potential clients, and partners.
3. Identify Local Relays: Locate local integrators, distributors, and partners for co-development or representation.
4. Ecosystem Integration: Support the seamless integration of Tunisian firms into Senegal’s local business ecosystem.

Target Sectors

The mission is open to Tunisian digital actors, with a particular focus on the following high-growth sectors:

• Cybersecurity
• Public Service Digitalization
• Digital Finance (FinTech)
• E-commerce
• Cloud Computing, Data, and Artificial Intelligence
• Enterprise Resource Planning (ERP) Software
• Digital Health
• EdTech (Educational Technologies)

Additionally, the initiative covers emerging fields such as connected agriculture, smart cities, digital tourism, and Industry 4.0.

A Favorable Market Context

Senegal presents a compelling opportunity for Tunisian tech firms, driven by significant national investments and robust digital infrastructure.

The New Technological Deal (2025–2034)

Senegal is currently implementing the New Technological Deal 2025–2034, a major program backed by approximately 1,105 billion CFA francs (roughly $1.7 billion USD). Key pillars of this initiative include:

• Complete digitalization of public services.
• Strengthening digital sovereignty in cloud computing, cybersecurity, and AI.
• Building a robust ecosystem of startups and skilled talent.

Digital Infrastructure and Market Maturity

• High Internet Penetration: Senegal has over 11.5 million internet users, representing a penetration rate of approximately 61%.
• Broad Connectivity: 4G coverage reaches about 85% of the population.
• Mature FinTech Sector: The digital finance landscape is well-established, with strong demand for digitalization from public administrations, banks, insurance companies, telecom operators, and large corporate groups.

Regional Gateway

Senegal serves as a strategic gateway to three major regional economic blocs:

1. WAEMU (West African Economic and Monetary Union)
2. ECOWAS (Economic Community of West African States)
3. AfCFTA (African Continental Free Trade Area)

For Tunisian companies, establishing a presence in Senegal offers a valuable opportunity to validate their offerings against both institutional and private demand before expanding into the broader West African and continental markets. In this context, selecting the right local partner is considered a decisive factor for long-term success.