The Importance of Attendance at Ordinary General Meetings of Listed Companies

The significance of attending ordinary general meetings of listed companies lies not in reviewing financial statements, but primarily in presenting the company's strategy, which has a direct impact on the exercise of valuation.

A Pivotal Year for Star in 2024

For Star, 2024 will be a pivotal year. The company will migrate its last IARD products to the new information system, and the old system will be permanently abandoned. The company's data heritage will be preserved but will only be accessible for consultation. As a reminder, the overhaul of this system was initiated in 2020, with the production launch of the Proassur system in January 2021 for life insurance products. In 2023, the company successfully deployed health insurance, one of the most complex segments due to the number of claims to be managed. Last year also saw the completion of the digitization project for all management documents.

New Infrastructure and Data Analysis

The current exercise will also see the implementation of a new IT infrastructure, which will enable increased scalability and flexibility of IT resources, reduce operating costs, and improve data availability and security. All data will be analyzed to better understand customer needs and effectively respond to their specific expectations.

Commercial Diagnosis and New Products

In 2023, a comprehensive diagnosis of the commercial and underwriting pole was conducted, covering commercial strategy and operational implementation, results, sales process, customer management, and commercial network support. An operational action plan was defined, leading to the launch of new products (such as international health insurance). StarConnect, the first digital application that allows analysis and tracking of each user's driving performance, was launched. Its purpose is to encourage more prudent and economical driving. Gamification aspects were introduced in this application, enabling drivers to double their no-claims bonus. Commercial results are already evident, with a higher volume of business, sometimes exceeding targets for certain segments.

The Birth of the Digital Portal Star

The culmination of all this work is the expected birth, in 2024, of the digital portal Star. The customer journey within this portal will enable subscription, online payment, and a 360° view of the portfolio. This edifice will undergo continuous improvement as the insurer plans to explore the most relevant avenues in terms of generative artificial intelligence. From now on, Star is a fully connected operator.