Morocco Aims to Strengthen its Strategic Role between Europe and Africa
Morocco is seeking to reinforce its position as a strategic hub between Europe and Africa by focusing on the exportation of digital services and outsourcing. This sector, which was once discreet, has now become one of the pillars of the country's external growth. In 2024, exports reached 26.2 billion dirhams (approximately $2.8 billion), representing a slight increase of 0.2% compared to 2023, according to the Office of Exchange.
A Confirmed Trend
The trend was confirmed in the first half of 2025, with 13.4 billion dirhams recorded, representing a 3.5% increase over the previous year. This evolution is not due to chance. The Kingdom has taken advantage of two major assets: a strategic geographical position and a highly qualified youth. Thanks to this combination, it is attracting more and more international companies looking for competitive and high-value-added services. From Casablanca, Rabat, or Tangier, thousands of young Moroccans ensure the development of software, cybersecurity, IT maintenance, or customer relationship management for foreign clients.
Breakdown of Exported Services
According to the Office of Exchange, IT and technological services dominate the landscape, representing 40.3% of exports, followed by customer relationship management (37.4%). Together, these two activities account for nearly 80% of the total. Engineering comes in third place (13.2%), reflecting the country's increasing competence, while BPO (Business Process Outsourcing) represents 8.9%. KPO (Knowledge Process Outsourcing), which is more specialized, remains marginal with 0.2%.
Economic Impact
This growth has visible economic effects. Engineering services generated 3.4 billion dirhams in 2024, compared to 3.2 billion the previous year, and the first half of 2025 already shows 2.5 billion. BPO followed the same trajectory, increasing from 1.9 to 2.3 billion between 2023 and 2024. Only KPO showed a significant decline, falling to 48 million dirhams.
Structural Transformation of the Labor Market
Behind these figures, a structural transformation of the labor market is taking place. The Ministry of Digital Transition and Administrative Reform estimates that the sector had 141,000 jobs in 2023, compared to 100,000 in 2020. This development is accompanied by a diversification of profiles: technicians, engineers, linguists, and customer relationship experts all contribute to making Morocco a competitive regional hub.
Supporting this Dynamic
To support this dynamic, the Office of Exchange and the Ministry of Digital Transition have launched an initiative to refine the indicators for monitoring digital exports. The goal is to better understand the real contribution of each activity and guide public policies in terms of training and territorial attractiveness. This initiative is part of the Digital Morocco 2030 strategy, which aims to position the Kingdom as an African digital hub.
