Chinese tire manufacturer Guizhou Tyre is set to invest $298.7 million in a state-of-the-art tire production facility at Tanger Tech. With an annual capacity of 6 million tires, the project further cements Morocco’s strategic position in the automotive supply chain serving European and African markets.
Project Enters Final Approval Phase
The initiative has now moved into a critical new stage. According to multiple sources, Guizhou Tyre finalized all necessary Chinese regulatory approvals and corporate registration procedures for its Moroccan expansion in August 2026. The project initially received formal board approval in January.
A “Smart Factory” with Strategic Logistics
The planned smart factory will be located within the Mohammed VI Tanger Tech industrial city and will produce 6 million semi-steel radial tires annually, primarily for passenger vehicles. For the Chinese conglomerate, the investment is driven by clear industrial and logistical advantages. Tanger offers direct access to major port infrastructure and proximity to European markets, while simultaneously serving as a gateway to Africa. The facility will also integrate seamlessly into Morocco’s well-established automotive ecosystem, which already hosts numerous OEMs, tier suppliers, and subcontractors across the northern region.
Strengthening Morocco’s Automotive Value Chain
The project’s impact extends far beyond tire production. It introduces a new vertical to Morocco’s automotive sector, which is steadily increasing its share of locally manufactured components. Guizhou Tyre won’t be the only Chinese player reinforcing this supply chain. Morocco is also hosting a major EV battery gigafactory project by Gotion High-Tech in the Rabat-Salé-Kénitra region. In July, the African Development Bank approved a €100 million loan to support the facility. Phase one will produce 10 GWh of LFP (lithium iron phosphate) batteries annually, with long-term ambitions to scale up to 100 GWh.
